5 Easy Ways To Increase Your Website’s Conversion Rate
Website’s Conversion Rate simply means that you help your visitors to do what you want them to do on your website. It may be buying something, downloads a file, subscribing to newsletters, contact an so on. This is of course very important. For an e-commerce store owners, even a small percentage of increase in website’s conversion rate can mean a lot. Caring for their visitors and actively working with website’s conversion rate is an aspect that is often forgotten as the focus is often entirely on driving traffic to the website through search engine optimization, ads, and more.
2 out of 100 visitors on a regular website or e-commerce become customers. The remaining 98 disappears to competitors or does not buy anything at all. If you have 2 out of 100 who become customers today and manage to convert the 3rd one out of 100 then you’ve increased your sales by as much as 50%!
Below are 5 simple ways to increase your website’s conversion rate.
1. User-friendly design
In order for your visitors to convert to a customer, your website must be easy to use, no matter what device they use.
Make sure that:
- It’s easy to navigate on the website
- The website’s menu has a logical structure
- The text is easy to read
- The website is loading fast
- It is mobile-friendly
What do you want your visitors to do on your website? In most cases, the visitor wants to call you, email you, book a time, buy a product etc. It must be clear where to click to proceed in the process. Ideally, you should add phone number, email address, booking button, eg up in the header where it is always visible on all pages. A good tip may also be to use other colors on your call-to-actions than the colors you usually use on the website. The risk is that they otherwise melt into the design and become invisible.
3. Ratings and reviews
Your customers are often affected by what others think so raise good facts about your business that strengthen customers in the purchase decision.
4. Trust badges
A “trust badge” is simply an image you use on the website to make the visitor feel more confident. Depending on what you are selling, there may be different badges that work best.
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5. Unique offer
Do something for your customers that no one else does. If you can save their time or money then you have the absolute best offer. For example, it may be a % discount on any service or free a shipping.