SEO stands for Search Engine Optimization. It means optimizing your website to make it be one of the first results Google shows when people enter certain keywords or phrases. This can help your business a lot, so read these tips carefully and improve your website.

1. Title tag

A title tag is an HTML element that specifies the title of a web page. Title tags are displayed on search engines as the clickable headline for a given result. Here you can see that “Google – Youtube” is a clickable headline (a title tag for that page):

title tags

Write descriptive title tags (WordPress uses page names automatically as title tags) and use different for different pages. Google typically displays the first 60-65 characters. Make also sure that your title tags are relevant for the content you have on the page. Google understands that each page is different, and will help each individual page “rank” in search results.

2. H1 heading

H1 heading is an influential ranking factor and important signal to search engines as to what a page of content is about. Every page must have its own heading and there should be only one H1 heading. If you need to use more headings on the same page then use them as h2, h3 and so on.

3. Optimized texts

Knowing how to optimize texts for search engines is essential but often easier said than done. Implementing your keywords into your site’s texts is not hard. Each page on your site should be targeting a keyword. There is no magic number in terms of word count. But for the start you can simply try to repeat your keyword 3-5 times in the text on the page. That should be enough. And don’t forget that you write texts for humans not robots. Text should always look good and be easy to read.

4. Alt tags

Search engines and other robots cannot interpret images, but images play a crucial part in how people interpret a particular web page. Alt tags solve for this by providing text which is read by the search engines. Images with properly formatted alt tags contribute to the website’s ranking on Google.

5. Backlinks

A “backlink” is created when an external website links to yours. The stronger the site, the better the results. Read more about creating good backlings in our guide.

This was a list of 5 most important and easy things that you can do to boost your website’s ranking on Google already today. You may also be interested to read about 5 easy ways of increasing your website’s sales.

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