From concern about fraudsters to misconceptions about measurement, some of the typical reasons for fear of SEO. But there is a lot to gain from getting beyond your doubts. Search engine optimization (SEO) is one of the many aspects of digital marketing that can act as a strange concept to a lot of entrepreneurs. For that reason, there are a lot of misconceptions. But upon closer examination, there’s really no reason to avoid using SEO in your marketing. Let’s take a look at some of the reasons:
1. SEO is too complicated
SEO is not easy but at the same time there it is not a rocket science. Digital marketing is an ever growing service. Where a strategy that works a week may well be outdated next week.
There is a lot of disinformation about SEO out there. The best strategy for a newcomer is to follow blogs online and read posts regularly to keep updated.
The landscape in digital marketing moves at the speed of light. Implementing SEO may well be one of the best business decisions you will ever make.
2. It’s a bluff
Truth to say, there are fraudsters in digital marketing that live on the fact that many entrepreneurs are not very familiar with SEO. Google is constantly changing their algorithms. If anyone guarantees you a TOP position in SERPS … It’s more than likely they’re just trying to steal your money. Educate yourself as much as possible before deciding to proceed with SEO. There are a lot of free resources to start with, read our news and guides and this will give you the information you need to get the ball rolling.
3. SEO specialist can ruin my company
It is true that a constant flow of bad SEO decisions can trigger havoc on a site’s organic ranking. But this would only happen in a situation where the company’s owner goes blindly all-in instantly, which rarely is the case. It’s wise to start with baby steps so that, in addition to getting an idea of your potential ROI, you will build a relationship between the SEO agency and your marketing team before you buy any giant leap.
4. It’s too expensive
The good thing about SEO is that you can start on a small scale and take your time to decide whether to do big moves. Let’s take a look at a hypothetical example.
Say there is a company that starts small with a $ 1,000 monthly investment. With analysis, they terminate several relevant keywords that provide more than 35,000 searches per month. If their site appears on the first page of the search results for those keywords, the average click-through rate (CTR) would be 2 percent. If they convert 5 percent of the visitors, their average selling value would be $ 100.
Based on the equation, their SEO ROI is 250%.
You can see why 72 percent of business owners feel that a good SEO strategy drastically improved their marketing efforts.
Traditional forms of marketing can be very expensive. For example, average TV advertising – from production to media buys – can cost around $ 10000 to $ 150,000, and ROI can be difficult to track.
The decision to invest in SEO should be taken seriously. But no matter how big or small you start, more than likely, you will see a strong data-driven return.
5. I will not be able to quantify expenses
This is a very common misconception. Using lead generation and landing pages tools is a great way to get measurable traffic to your site. No matter how big or small your project is, views, clicks, keywords and traffic sources can be tracked in a detailed image. Google Analytics instrument panels give you a comprehensive picture of where your site is located.
6. Creating content is a waste of money
This is far from the truth. SEO and content go hand in hand. Simply creating traffic to website is one thing. Investing in high quality content is the key to creating value and encouraging users to stay on your site. A study conducted by Ascend2 and reported by eMarketer found that 72 percent of marketers believe that relevant content creation is the most effective tactic in their SEO efforts.
Traffic is basically useless if the reader has no reason to stay on your site. This is why the term “content is king” is so widespread and will continue to be for many years to come. When creating content, ask if it is unique material.
7. The results will not come soon enough
They will not come fast. But keep in mind that if they did, you would be thrown away as easily when a new competitor came. That’s what you need to do: just stay and be consistent.
How long does SEO take to start working? Answer: It depends. Most SEO agencies will tell you it takes about four to six months to start seeing results. However, the results you see in six months will most likely be significantly worse than you will see in a year.
The key is to hold everything. If you choose to invest in SEO, be prepared to take time. But you will be grateful at the end.
It is up to you
At first glance, SEO may look like a mountain to climb. Perhaps the most important thing to address when considering SEO is that it helps to smooth out the playing field. If that’s done well, it can give small companies the opportunity to draw attention to SERPS as the big companies.