Conversion Rate Optimization (CRO)

conversion-rate-optimization-cro-process

Increasing traffic is not enough. Having your visitors perform a desired action once they land on your pages is the driving force behind increased revenue. Every website on the Internet has their specific goals:

  • Industrial website – generating leads
  • E-commerce store – products selling
  • Blog – converting visitors to subscribers

Unfortunately, most websites and Internet marketing campaigns ignore conversions completely.

But what is a conversion?

Conversion is about getting your visitors to do what you want them to do on your site, landing page or app. It can be making a purchase, taking a contact, signing up for newsletters, etc. Many companies put all of their resources on more traffic and not to maximize conversion… Lets say 2 out of 100 visitors become customers. But if you convince a third then you have you increased your sales by as much as 50%! An increased conversion rate from 2% to 3% means 50% higher sales each year.

We recognizes that maximizing client conversions is paramount to the success of any Internet marketing campaign. That’s why we offer a wide variety of website conversion analysis and services.